Digital PR: A game changer for Public Relations Agencies
Traditional media has not disappeared as some doomsayers had predicted not long ago nor will it anytime time soon....
PR career demands being on top of your game
Too often, people ask what exactly a Public Relations Officer does, even before a reply is given, some will suggest...
The efficiency of listening
The other day, we were discussing one of our core values ‘Pleasurable’ and I realized that listening is an...
Embrace Public Relations to effectively tell your Corporate Social Responsibility story
As a company, your customers are your community so the practice of ‘giving back’ has become a globally accepted...
Pitching stories to media: the do’s and don’ts
Imagine the pain of pitching a story about a client’s news conference to journalists and they do not show up for...
Use social media to grow your business
Recent disruptions of the internet notwithstanding, advancing technology has presented small medium enterprises...