Climate change continues to affect our lives as well as the fate of other species on the planet. According to NASA, 95% of climate change is caused by human activities because of people’s reliance on land, resources, fossil fuels, among others. The effects of climate change in Uganda have turned the seasons around with the country experiencing shorter or longer rains and harsher droughts, flooding, and landslides, among others.
Businesses have embarked on sustainability activities such as recycling plastics, tree planting, using renewable energy to conserve the climate and reverse the negative effects of climate change. Making businesses sustainable starts with being aware of the issue at hand and understanding just how important it is to make changes that benefit the business and the planet. For business owners, and administrators, sustainable business practices are becoming a necessity; with an intention of making their organizations more mindful about protecting the environment.
Did you know that promoting your business’ green activities through PR and social media can raise your business profile? In addition to getting involved in environmental charities, consider posting press releases, videos and photos on social media to create visibility for your eco-friendly activities.
Using media to promote your sustainability activities can set your business apart from your competitors and attract new customers who want to buy products and services from an environmentally friendly business. Disseminating information about the company’s sustainability goals, progress and achievements create an emotional attachment between the company and its public.
Consumers under the age of 34 (Millennials and Gen Z) are the most enthusiastic consumers of sustainable products. These social media-savvy shoppers are also influential among their friends and family. They use word of mouth to spread information about your company’s organic and environmentally friendly products to influence their families to like, follow and purchase your goods.
By promoting sustainability achievements, you can increase customer loyalty, and please shareholders with the important increase in profits and the reduction in costs due to recycling and conserving energy. Implementing sustainable business practices help a company save money, increase profits, and become more socially responsible.
What is your business doing to conserve the environment?